Volkswagen, An offroad car, not necessary for offroad people.
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An offroad car, not necessary for offroad people.
Ah wonderful, a city dude trying to ‘do nature’. Buys obnoxious large 4WD SUV to cruse the streets and intimidate other drivers when switching lanes just because he can can’t drive. Now here is something I relate to.
Well don’t hold that against me, I have a platinum Visa and a 6 pack… (The lumpy things not the beer things) Come to think of it, I am evil. Now back to the ad break kids.
It reminds me of the Modern Turkish restaurant we did last night with some of my pips, A place were the only thing modern were the prises, they were generations ahead of the expected price. (assuming today’s inflation) What the hell is it about?
Ok that had nothing to do with this Volkswagen print ad but apperantely I am a ‘creative’ type so do not actually need a logical train of thought.
A guy using a pool skimmer to clean debris (leaves, trash, dead rodents) out of the lake before he takes a swim. Not putting out a camp fire the traditional way by peeing on it and getting s pizza delivered when camping out. I like it, this campaign talks directly to an outdoorsy type, good work here. This has to be one of the best print car campaigns around today.
Advertising Agency: DDB Berlin, Germany
Copywriters: Ricardo Wolff, Frederico Aramis
Art Directors: Gabriel Mattar, Izabella Cabral
Creative Director: Dennis May
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Chief Creative Office: Amir Kassaei
Photographer: Sven Schrader
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The tag line says “An offroad car, not necessarily for offroad people.” “not necessary for offroad people” indicates the car isn’t necessary, not that offroad people aren’t necessary.
Comment by macsnafu — 20 January, 2009 @ 1:33 am
So, you didn’t like the ad? Is that what I’m getting? I understand the ad, just not the review…
Comment by Penguin — 15 April, 2009 @ 1:33 pm