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Volkswagen Golf R32: Perfectly tuned
I think it is quite nice, maybe the nicer of the car ads I have seen of recent. It’s nice top light and looks so good suspended, makes it that much sharper… “Tuned” I suppose. To make the point the space and the suspension as well as the lighting look like gallery art insulation. I suppose the ad has nothing particular VW about it but I am nitpicking. Lovely isn’t it?
- Advertising Agency: DDB Stockholm, Sweden
- Creative Director: Johan Holmström
- Art Directors: Viktor Arve, Ted Harry Mellström, Simon Higby
- Copywriter: Martin Lundgren
- Model Maker: Nico Knudsen
- Account Manager: Andreas Hallgren
- Account Director: Lars Axelsson
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Easy for everyone to “get” immediately since the auto is so well known. I don’t know much about photography except clarity and positioning – either I like it or not. This I like. If the lighting is good – that must be a plus.
Comment by Gerri — 31 October, 2008 @ 12:08 pm
A clever and cute little idea. Volkswagen is a well known car and simply reminding folks of its quality is enough. This one makes me smile.
Comment by Renee' — 1 November, 2008 @ 9:42 pm
This dont make no sense. Whats a car have to do with a trumpet? Maybe the drinkin is fogging my mind up again.
Comment by Billy Bob — 1 November, 2008 @ 11:03 pm
Billy Bob – look at the ad again when you’re sober. I think this ad was one that was very easy to comprehend. I love the play on words, it pretty much sells itself.
Comment by emnatarte — 11 November, 2008 @ 6:21 am