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Volkswagen Golf R32: Perfectly tuned

Volkswagen Golf R32: Perfectly tuned

I think it is quite nice, maybe the nicer of the car ads I have seen of recent. It’s nice top light and looks so good suspended, makes it that much sharper… “Tuned” I suppose. To make the point the space and the suspension as well as the lighting look like gallery art insulation. I suppose the ad has nothing particular VW about it but I am nitpicking. Lovely isn’t it?

  • Advertising Agency: DDB Stockholm, Sweden
  • Creative Director: Johan Holmström
  • Art Directors: Viktor Arve, Ted Harry Mellström, Simon Higby
  • Copywriter: Martin Lundgren
  • Model Maker: Nico Knudsen
  • Account Manager: Andreas Hallgren
  • Account Director: Lars Axelsson

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  1. Easy for everyone to “get” immediately since the auto is so well known. I don’t know much about photography except clarity and positioning – either I like it or not. This I like. If the lighting is good – that must be a plus.

    Comment by Gerri — 31 October, 2008 @ 12:08 pm

  2. A clever and cute little idea. Volkswagen is a well known car and simply reminding folks of its quality is enough. This one makes me smile.

    Comment by Renee' — 1 November, 2008 @ 9:42 pm

  3. This dont make no sense. Whats a car have to do with a trumpet? Maybe the drinkin is fogging my mind up again.

    Comment by Billy Bob — 1 November, 2008 @ 11:03 pm

  4. Billy Bob – look at the ad again when you’re sober. I think this ad was one that was very easy to comprehend. I love the play on words, it pretty much sells itself.

    Comment by emnatarte — 11 November, 2008 @ 6:21 am

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