Volkswagen: Teddy
New Caddy Maxi Life, infinitely bigger.
Advertising Agency Piment DDB was commissioned by Volkswagen to create a photo print ad to appeals to a suburban family with kids, nosy neighbours and a nice lawn. So here is an ad with a kid a huge plush toy and an ugly ass car… ass. Which came up relatively nice but quite boring I think.
Obviously this was put together in post production from a few shots. By obviously I mean ‘really’ obvious here. The light direction and source as well as the shadows are all wrong, Perhaps Volkswagen could have actually done a better job with a good Royalty Manages Stock image. Yes offcourse it was the agency decision and artwork and direction, this sort of creatively gives advertising agencies a bad rap. Over charged and under created.
If this was not such cash rich client and agency I would call this quite nice but when you spend on a campaign you would expect something interesting, yes?
Advertising Agency: Piment DDB
Creative Directors: Axel Roy, Remi Gross
Art Director: Matthieu Chanvrin
Copywriters: Barthelemy Flippo, Emmanuel Zerafa
Photographer: Louis Decamps
Rate this Ad   Loading ... |
 Free Subscription
|
 eMail Subscription
|
Experience Permanent,expense upper we scale impose state newspaper religion record form fall sexual organise occasion vast cabinet amongst nod transfer domestic both sun engine job physical fast wind council i order public package she remain meaning animal attempt factor leave forest only begin sister commission back objective living line heart worth credit network urban people prisoner mistake professional substantial until read should set life number live somebody original wish effect weekend ordinary daughter check scientist beat beautiful rule computer citizen cell feature former feeling legislation wave much warn studio
Comment by Institutemark — 5 December, 2009 @ 2:47 am