Volkswagen: Teddy
New Caddy Maxi Life, infinitely bigger.
Advertising Agency Piment DDB was commissioned by Volkswagen to create a photo print ad to appeals to a suburban family with kids, nosy neighbours and a nice lawn. So here is an ad with a kid a huge plush toy and an ugly ass car… ass. Which came up relatively nice but quite boring I think.
Obviously this was put together in post production from a few shots. By obviously I mean ‘really’ obvious here. The light direction and source as well as the shadows are all wrong, Perhaps Volkswagen could have actually done a better job with a good Royalty Manages Stock image. Yes offcourse it was the agency decision and artwork and direction, this sort of creatively gives advertising agencies a bad rap. Over charged and under created.
If this was not such cash rich client and agency I would call this quite nice but when you spend on a campaign you would expect something interesting, yes?
Advertising Agency: Piment DDB
Creative Directors: Axel Roy, Remi Gross
Art Director: Matthieu Chanvrin
Copywriters: Barthelemy Flippo, Emmanuel Zerafa
Photographer: Louis Decamps
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Comment by Institutemark — 5 December, 2009 @ 2:47 am