VW Caravelle 4×4: Hyena

Here is the creative process that went in to this: “So get this, we get a small dog smelling a Hyena’s ass who will have that smile on its face you see in animated films. Yea and that will be perfect ad campaign advertising for your new VW Caravelle van.”
Seems like fun to me. I guess this sort of thing is close the heart for Ogilvy agency from Cape Town’s heart. You know animas, cars and poop. I like it but I am not buying it.
Brand: VW Caravelle
Agency: Ogilvy Cape Town
Executive Creative Director: Chris Gotz
Creative Director: Gordon Ray
Copywriter: Gordon Ray
Art Director: Jamie Mietz
Country: South Africa


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