Absolutely inspired. This new bus stop has cropped up in the Netherlands. Theres nothing more tedious than waiting for the bus to arrive, and this new mechanism can really give public something to think about as they are left sitting there. I can only imagine how many people have decided against sitting down at this bus stop. Or how many people have sat down, without realising that their weight will be displayed for all those around them.

A little cruel, maybe, but the ad does get its message accoss effectively. There are times where I would have given anything to have this bus stop. Sitting down, at a packed bus stop, only for some overweight middle aged woman to walk up and cough and throw daggers at me until I offered her my seat. Had this been available she might have finally got her cummupance for being so anal.

I’m not too sure how it works, whether it can weigh more than one person or simply the person sitting in the middle. The concept is spot on, and really plays on peoples emotions. I would be interested to see if many people did actually sign up for Fitness First after these went up, or if they are just an advertising gimmick.

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