In this economic climate it’s hard to imagine many people would stand on their front porch and casually exclaim: “you know what… I think we need to re-landscape our front yard. I’m just not feeling it anymore.”
Now I don’t believe nobody will make this observation. Rather, I believe only certain persons will actually do something about the greenery surrounding their home. I picture them to be the likes of a gentleman drinking brandy, a woman with a poodle/alternate rodent-like canine, or the “we take the time to appreciate artistic talent” couples. I think Wesley Landscape is trying to reach these enthusiasts, where by offering ‘time’ they mean ‘money.’
Landscaping as “expressive art” is a nice way of ensuring a Keeping-up-with-the-Jones.’ You can imagine the old hag peeping outside these windows, inspecting the “work being done” on her adjacent neighbours’ home (and nose).
What is her response: she hires somebody to show them up, and continues to sit on her pruned bottom. She opts for the rarest plants and has them positioned in a greenery masterpiece (which will eventually waste litres of water in maintenance). She then marvels at her design’s creativity and her skill of “thinking” of getting somebody else to “make suggestions.”
Now I am not making fun of these green [with envy] estates. I assure you there is real intensity in the lawn game. I have the proof:
My front gate isn’t technically a gate – it is actually formed by squishing different plants together in a line (I’m sure “squishing” is a common landscaping term, no?). I was once given a plant as a present, and while disheartened by the present’s boringness, it was pretty so I planted it. Two days later when exiting my home I noticed the unimaginable- through the night somebody had DUG IT OUT of my front lawn. True story.
Advertising Agency: Scout Branding, Birmingham, USA
Creative Directors: Paul Crawford, Ryan Gernenz
Art Director: Ryan Gernenz
Copywriter: Paul Crawford
Photographer: Jason Wallis