Meow meow, how cute is this. And cleverly multi-layered.
The 1 to 10n imagery could either pertain to: all the wacky things a cat might do other than sleep if it had the energy from eating Whiskas, or perhaps (and I think more likely) the ad is making reference to a cat’s alleged nine lives. If the little feline munches on Whiskas, they could have even more one.
I think this ad is sweet but my only complaint is the illustrations look a bit unclear. True, you need perspective to appreciate that all the cat’s poses are infact numbers, but in the same respect this ad needs to be viewed up close to appreciate the details. Also the cat down the bottom, next to the Whiskas product doesn’t really look like much like a cat- does anyone think it could resemble a soft of plain faced orange possum or racoon?
Cats are cute, and a selling point. I think that the Whiskas cat down the bottom could have been made a bit more ‘detailed,’ which would equal cuter. They could still retain the cartoon imagery but just increase the detail.
This ad is cute and effective but overall, it’s execution is a bit vague. It could have been improved by a bit more focus.
Advertising Agency: Sancho BBDO, Colombia
Creative Directors: Giovanni Martinez, Hugo Corredor
Art Directors: Diana Obregón, Diego Santamaría, Mauro Silva
Copywriters: Felipe Salazar, Fredy Méndez
Illustrator: Guillermo Valencia