Wonderbra, Bras like Swiss knifes, hold and do everything.
Friends are like bras: close to your heart and there for support. Prague, behind the National Theater.
It’s not raining, just the umbrella; no shops just the shopping.
Quite a low impact, can’t see the face or the eyes or any action, which catch the eye. The shot, the photography is kind off unimpressive, or nothing exiting at least. But the idea is good even if it is not all the way there. But Wonderbra is not the hardest product to work with. Maybe this would have been funny and subtle a decade or whatever when the Wonderbra was put out on sale first.
- Advertising Agency: Publicis, Paris, France
- Art Director: Julien Hablainville
- Copywriter: Julien Sens
- Published: December 2007
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So the Wonderbra can hold an umbrella?? Definitely would have had a bigger impact if it was raining and there were lots of other people. I think seeing a passerby’s face would have worked well.
Comment by emnatarte — 11 November, 2008 @ 5:23 am