World Effie Festival, print ads

World Effie Festival, “Imagination is the one weapon in the war against reality.”

23 January, 2008

by Serge

“World Effie Festival 2008. A celebration of highly effective capitalism. The premier international brand conference featuring global business leaders, thinkers and creatives. It won’t please everyone. www.worldeffiefestival.com“

Are these riots a result of ‘bad capitalism’ and is that why this festival is essential? What is ‘’bad capitalism’?

World Effie Festival, to be held in Singapore next February for the creative, design and marketing people. It will focus on the effectiveness of marketing campaigns – rather than just the creative behind the copy and the visuals.

Now that this is out of the way and you actually know World Effie Festival is not some Nazi Hill Song thing, it’s quite a cool set of ads. But seriously look at the size of that copy. I read it and still have no idea what World Effie Festival is.

Cool art. Great retouch job. It is a very heavy Photoshop retouch job for an editorial looking image. But hey it’s not National Geographic.