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World Heart Federation, Justice makes me hungry.
“Open your eyes to saturated fat.”
Nothing like a guilt trip to enlighten consumers. But seriously have you ever tired telling someone not to ear that chocolate truffle desert after dinner once they order it? Other than that the images are quite unsetteling just in the right way. The copy “Open your eyes to saturated fat” seems too straight forward, I don’t know. Maybe that can be better or at least work better with the photography.
I do really like the butter image. It quite subtle and absolutely disturbing, perhaps more than the other three for some reason.
Still the steak looks really tempting, I think it is doable. Just poke it with a stick is my solution.
- Advertising Agency: BBH, London, UK
- Art Directors / Copywriters: Dave Monk, Matt Waller
- Photographer: Peter Lippmann
- Photographers’ Agent: Carolyn Trayler Agency
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wow,wow,wow,wow..!!
They sure knows how to be controversial!
I love the ads! Great points!
Comment by Leo (Healthy Tips For A Healthy Lifestyle) — 13 September, 2008 @ 5:43 pm
Why am I still looking at the BBQ ad and thinking ‘that is not so bad’. I am not some stupid un-evolved animal; I am a stupid un-evolved human. I should be able to handle this.
Comment by Serge — 15 September, 2008 @ 7:24 am
Wow is right! Terrific pictures!!! I’m sure we all know how bad saturated fat is for us, but still we continue to eat it! Go figure – maybe if we really would bite into a razor blade we would think twice.
Comment by emnatarte — 11 November, 2008 @ 12:22 pm