WWF: Baby

Consuming the Earth is consuming our future.

So they say we are over-consuming the earth eh? WWF seems like one nasty and distasteful organisation advertising the consumption of children. Sure that is exactly what they are not saying but that is how the photograph has here comes across. WWF may want to be all edgy and shocking in their visuals but it’s also distasteful and puts out an image that I am sure is precisely the opposite what they are after.

Some things that have not been done before have not been done before for a good reason. This is one of them, stupid, distasteful and really funny print ad with a baby stuffed on a table like a little piglet. Perhaps this would work for another advertiser’s campaign but not WWF.

Advertising Agency: Germaine, Antwerp, Belgium
Creative Director: André Plaisier
Art Directors: Alexis Bellavoine, Jeroen Goossens
Copywriter: Pieter Claeys
Photographer: Kurt Stallaert
Retouching: Edwin Veer