Polluted river water kills as many people as a nuclear explosion.
Nice looking simple ad, so simple that Everest Brand Solutions did not even had to come up with original idea. Well perhaps flipping the image upside down. Or perhaps it was such a simple concept it was handed off to a junior who screwed up. The executives just said they meant that to happen all along. Or perhaps this is a little too harsh.
- Advertising Agency: Everest Brand Solutions, Gurgaon, India
- National Creative Director: N Padmakumar
- Creative Directors: Satish Kirodian, Sumant Bhattacharya
- Art Directors: Satish Kirodian, Hasnain Waris
- Visualizer: Mitesh Sajwan
- Copywriter: Sumant Bhattacharya
- Illustrators: Avinash Mahadik, Surender
- Published: November 2008