Were would we be without insurance to cover our ass? Better off financially perhaps, but have you ever been hit by a huge SUV with a trailer? Well I have.

I like the photos; hate the not so hunky curve. It mast be marketed to the executives that are stuck in time warp and still think its coo to do that.

Uwe Duettmann is quite an amassing photographer with a somewhat painful website to navigate (at the time of writing this). I love the rich, beautiful and lively car campaigns he did, these are obviously somewhat subdued for the subject and client. Here is the same campaign done well with a fold page:

• Advertising Agency: Publicis, Zurich, Switzerland
• Creative Directors: Sacha Moser, Tim Hoppin
• Art Directors: Lucas Vetsch, Jo-Wayne Peacock
• Copywriters: Tim Hoppin, Sacha Moser
• Photographer: Uwe Duettmann